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Cognitive Dissonance occurs when a person holds two or more contradictory beliefs, ideas, or values, or participates in an action that goes against one of these three, and experiences psychological stress because of that.

When two actions or ideas are not psychologically consistent with each other, people will do all in their power to change them until they become consistent. The discomfort is triggered by the person's belief clashing with new evidence (facts) perceived, wherein they will try to find a way to resolve the contradiction to reduce their discomfort.

Leon Festinger proposed that human beings strive for internal psychological consistency to function mentally in the real world. A person who experiences internal inconsistency tends to become psychologically uncomfortable and is motivated to reduce the cognitive dissonance. They tend to make changes to justify the stressful behavior, either by adding new parts to the cognition causing the psychological dissonance or by avoiding circumstances and contradictory information likely to increase the magnitude of the cognitive dissonance.

Collectible 4" W x 3" H embroidered patch with white, royal blue & golden yellow thread on merrowed-edge yellow twill. With iron-on backing. Only 100qty made!

Each order receives a complimentary MOTB sticker.